The fine line
between science and nature

The line's tagline - The fine line between science and nature - expresses what has always guided and directed the Actyva research. We seek to create the perfect combination of tradition and innovation to bring together the functionality of science and the gentleness of nature.

Rituals

Today's informed, demanding and selective consumers are more conscious about how they spend their money and prefer personalised and quality services. For this reason, Actyva has come up with a simple and detailed method, broken up into "four steps": professional consultation, customised service, specific massage techniques and checking results are the four pillars of our partners' communication and development.

History

Actyva was created in Umbria's Upper Tiber Valley as an exclusive hair care line for hairdressers. It includes treatments and services produced with the highest standards of quality, to make their business grow and stand out in the market. Today like in 1978, Actyva aligns science and nature for the service of beauty, a never-ending search for the perfect synergy between natural ingredients and technologically advanced raw materials.

Values

SCIENCE AND NATURE
Actyva uses over 40 naturally-derived ingredients that work synergistically with the latest cosmetic research discoveries.

BEAUTY AND WELLNESS
Our professional treatments have been designed to enhance the beauty of hair while maintaining the scalp healthy.

IMMEDIATE EFFECTIVENESS
Actyva products are specifically formulated to be extremely gentle and ensure immediately visible results.

MADE IN ITALY
Actyva is a line conceived, developed and produced in Italy.

Between Science and Nature

Actyva has always been aware of the need to safeguard nature and its resources. In 2016, it strengthened its green positioning with three certifications achieved to meet the needs of an increasing number of consumers who are conscious about protecting the environment and the quality of cosmetic products.

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