The Fine Line Between Science And Nature
Actyva is the balance between the allies that nature provides and scientific research, which turns them into valuable cosmetic ingredients that are enhanced, artfully dosed and balanced in perfect and incredibly effective formulas.
Tradition andinnovation
Actyva was launched in 1978 with the aim of enhancing the hairdresser's professional image and continues to be a highly specialised product line with a segmentation aimed at satisfying every need and featuring diagnosis and use procedures that even include sophisticated technological and professional tools.
A New Standard Of Beauty
“Green&Clean Cosmetics” certification is related to a procedural guideline that we have imposed on ourselves. The goal is to set very high standards for the research and development of our Actyva line products.
Green&CleanCosmetics
This standard stands on three pillars: transparency, Green&Clean formulas, and sustainability and safety for the environment and consumers.
Green&Clean#Actyva
Nuova Fibra
Restore aged, weakened or damaged hair, making it more uniform;
aintain cohesion of the fibre over time.
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