Actyva is the balance between the allies that nature provides and scientific research, which turns them into valuable cosmetic ingredients that are enhanced, artfully dosed and balanced in perfect and incredibly effective formulas.
Actyva was launched in 1978 with the aim of enhancing the hairdresser's professional image and continues to be a highly specialised product line with a segmentation aimed at satisfying every need and featuring diagnosis and use procedures that even include sophisticated technological and professional tools.
“Green&Clean Cosmetics” certification is related to a procedural guideline that we have imposed on ourselves. The goal is to set very high standards for the research and development of our Actyva line products.
Preserve the natural beauty
and health of hair and skin
Enhance, protect and maintain the intensity and brilliance of the colour
Give body, density and volume to fine
and delicate hair
Restore dry or dried out hair
back to its nutritional balance
Tame, soften and control
frizzy and unruly hair
Restore aged, weakened or damaged hair, making it more uniform;
aintain cohesion of the fibre over time.