Fashion Night
All Kemon news for Autumn/Winter 2015/16
Two Woman collections and one entirely dedicated to Man,
the presentation of the magazine, The Italian Touch, completely renovated,
a new camouflage communication campaign for the Coloring line.
These are some of the main news that Kemon Group
presented during the Fashion Night on 6th and 7th September in Rome.
The collections presented live on Sunday and developed in Monday’s workshops are all included in the latest issue of The Italian Touch, "a magazine with a renewed layout and an international appeal, with contents accompanying and enriching the fashion collection with style cues and insights both for hairdressers and their most demanding customers.
Three Hair-FashionCollections
Between Sunday night and Monday morning, about 500 guests attended the shows and seminars conducted by Mauro Galzignato, new Artistic Director of The Italian Touch hair fashion collections in the spectacular location of the Ancient Art Palace in EUR. Next Seventies, the first mood, presented on stage an updated 70s look, consisting in modernized and contemporary clean lines, natural materials and colours, for an elegant, sophisticated and glamorous chic woman. In Gentle Woman, the androgynous macro-trend is developed with sophisticated elegance, for a woman enhancing even more her femininity, while playing by dressing up in men's clothes.
The Newproposalsfor Man
The Man proposals followed with the Retro Future Collection: dandy touches with a retro seventies taste expressing themselves in a mix of elegance, ease and self-confidence, for a masculine appeal defined as "classical avant-garde."
"The 2016 will be the year
of the final transformation."
"Definitely a positive outcome - says the Marketing Manager Francesca Nocentini -. In this fourth edition of the Fashion Night, the main news was clearly the new artistic direction by Mauro Galzignato, who significantly influenced the overall fashion idea and the photographic production. During the show, his presence was vital in order to remind the audience of the importance of being proactive, being able to propose the hottest trends to consumers, who are more and more updated and attentive."
"Besides the classical presentation of the news, during the Fashion Night we also informed our customers of these changes, anticipating some others that we are shortly going to see in Kemon”, says Francesca Nocentini. The Coloring System launch and the latest The Italian Touch collection anticipate this trend, “however 2016 will be the year of the final transformation."
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