Two hours of shows with 600 spectators, including 150 from overseas, with delegates hailing from Spain, Japan, Germany, Ireland, Russia and Ukraine. 22 hairstylists took to the stage of Spazio Novecento, in the Palazzo dell’Arte Antica in EUR, Rome, creating 22 hairstyles live across the show of Sunday 25th and the “work-show” of Monday 26th September.

Once the hairstyles were complete, the models began the runway show among the spectators. After the gala dinner and the evening’s party, the same formula began again on Monday morning. A “work-show” named as such by Mauro Galzignato himself, who perfectly merged elements of both spectacle and training, as well as presenting a new concept – Kemon’s Blow Box Kemon service: a series of fast hairstyles which are timed at 10, 15 and 20 minutes, with a timer counting down while stylists worked on the models, followed by a runway show through the audience.