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Know 4 fascia 2


KNOW #4

The most dynamic city in Italy and among the most innovative in the world, for years now, Milan has been the number one spot for growth, innovation, research and start-ups. According to iCity Rate (a listing for the best cities to live in), this city is number one for 20% of their indicators (e.g. number of shared vehicles, broadband, co-working). The city is also valued around the world: it is the “2019 City of the Year” for Wallpaper, the world’s leading lifestyle magazine; for the New York Times, it is the place to be; for Boston’s Reputation Institute, it is number one in Italy and number nine in the world,thanks to “its attractions, business and advanced public and environmental policies”. That’s why we chose to shoot our new collection here. Milan’s great successes are just those that Kemon, too, aspires to: be a trendsetter, boost resources, make dreams come true, all while feeling one with the world.
thanks to “its attractions, business and advanced public and environmental policies”. That’s why we chose to shoot our new collection here. Milan’s great successes are just those that Kemon, too, aspires to: be a trendsetter, boost resources, make dreams come true, all while feeling one with the world.
Know 4 Mood 1 Know 4 Mood 1


Nude

A hairdresser is a modern craftsman who is no longer limited to a merely technical pursuit, but now dares to be a purveyor of fashion, where the female of the species is the absolute star of the show in her raw authenticity. So, hybrid colours came about in just such a way: icy coppers which fold in with gentle washing as if they were honey itself; a beige that blows your mind when combined with natural blonde; and, last out of the hat, the metallic browns glowing violet under the lights. Shape and length come together to create sinuous movement to provide elegance to sit alongside style, while enabling quick and easy changes through different stylings to bolster the crossover concept.

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Duty

An unexpected beauty to consider against a backdrop of classical tropes which have inspired us over the years, redefining them in a more fluid and inclusive manner. Hair takes on a major role in this style, not imposing itself, rather emphasizing a desire to experiment that is somewhat pronounced. Icy blonde roots mean pastels, as delicate baby lavenders and peachy pinks, can flow through; more intense browns able to create an interplay with the light and provide harmony to the lines. The styling is softly done to emphasise the healthiness of the hair. By contrast, the wet look is a tearaway – with a slamming mood which is anything but timid.

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