KNOW #3

Nowadays “heritage” - from the Latin ‘hereditas’ (“inheritance”) - is linked to the concept of cultural heritage passed down through the generations; “cultural heritage” in the sense of knowledge, identity, wisdom shared by a community. A heritage in transformation, mutable, one that by its very meaning (i.e. “pass on wisdom so it may be updated and expanded”) seeks to foster respect for human diversity and creativity. And that is why we decided to shoot our S/S 2019 Collection in Cape Town, to repurpose and expand our ongoing search for true beauty, as imperfect as it may be, looking beyond such stereotypes as shape, age, race and gender, in a natural evolution of the modern concept of fashion.

“Creativity undoubtedly retains its importance, but it requires enrichment through competence, knowledge and professionalism, seeking to always represent truth. In such a time when fake news and digital filters tend to leave people mystified, prejudicing them against images of all sorts, we must be able to use such images as brief stopovers within the heart of a genuine story. They must show experiences that are both tangible and achievable and, at times, enabling us to dream of what might be. Because, after dreaming of such a thing, our greatest desire is that one day it might come true” (Mauro Galzignato).